MEET THE NEW SNOW STUDIO - ABOUT THE REBRAND PROCESS

MEET THE NEW SNOW STUDIO

Well guys, it is officially here - the re brand for Snow Studio! It feels like Christmas morning over here. This has been such a long time in the making, and I am so excited I finally get to share it with you all.

I worked with Emily from Amavi Studio to completely rebrand Snow Studio. She (obviously) kicked it out of the park! We worked together to reevaluate every aspect of my brand. We started a dialogue about my goals for the brand and platform, my target audience, and the overall voice of the brand. This was super helpful for me to take a step back, and look at the brand identity in a big picture way.

Next, we discussed aesthetics. I absolutely love graphic design, so this part was really fun for me to concept. We tossed around different typography styles, mood imagery, and overall aesthetic (i.e. minimal, layered, refined).

From here, Emily streamlined all of my ramblings and created the overall Design Inspiration for Snow Studio. This was the first time we started to see the overall brand strategy, mood imagery, look and feel, color palette, and design details for the brand - you could say this got me excited!!

REFINED • EFFORTLESS • ATTAINABLE • LUXURY

The next step was looking at all of the logos, sub-marks, and collateral (business cards, stationary, tags, etc). This phase of the project got me so excited because these were the items that we would see every day as the “face” of the brand.

From here, we started the website portion of the design. If you are new here, you have NO idea how big of a transformation the site has gone through. I built our first site on Squarespace with little actual knowledge of code or any back-end design. You could say it looked like a run-of the mill squarespace template.

Now, Emily has turned the website platform into a legit work of art. I am seriously so amazed at how this all came together. I finally feel that Snow Studio has a consistent voice across all platforms. I am forever grateful to Emily and Amavi Studio for helping me create something as beautiful as this.